BRAND storytelling for ethical fashion innovators

Because we’re done choosing between dope fashion and integrity

WORKED WITH:

Ethical fashion brands deserve strategic and soulful brand storytelling.

I help ethical fashion innovators tell the stories of their:

PEOPLE:

Who your brand impacts—the wearers, artisans, makers, and the vibrant communities behind each piece.

PRODUCTS:

What you bring to the world—the materials, craftsmanship, and artistic vision driving your designs.

PURPOSE:  

Why your brand exists—the mission, design practices, and the lasting impact you aim to make on the industry and beyond.

To be honest, ethical fashion messaging has historically missed the mark.

Many brands have relied on vague buzzwords—“sustainable,” “ethical,” and “eco-friendly”—without the depth or transparency to back them up. Others have become so focused on sustainability that they’ve lost sight of the artistry and innovation that attract people to their products in the first place.

That’s where I come in.

As both a trained fashion designer and a specialist in ethical brand storytelling, I bridge the gap between artistic integrity, ethical design fluency, and soulful messaging.

  • With a BFA in Women’s RTW and Textile Design from Parsons, I understand the real implications of sustainable fabrics, production methods, and industry challenges. Your brand’s messaging will not only sound good but also be informed, credible, and deeply authentic.

  • My background in ethical business practices and nonprofit storytelling means I spot B.S. and virtue signaling a mile away—and help brands communicate with clarity, transparency, and impact.

  • Ethical fashion should never feel like a sacrifice. I ensure your brand story highlights not just your values but your unique creative vision. Ethics and sustainability should be your foundation, not your sole identity.

Hi, I’m Kristin!

As a writer-designer combo, I understand your visionary perspective. I’ll craft authentic brand messaging that deeply connects with your target audience.

ALL SERVICES ROOTED IN :

THE E.T.H.I.C.S. FRAMEWORK

At the heart of each service is my E.T.H.I.C.S. Framework, a storytelling approach developed after a decade of studying the ethical fashion market. These six pillars—Expressive, Transparent, Holistic, Inspirational, Cohesive, and Soulful—ensure that every narrative resonates deeply, builds trust, and inspires meaningful action from your audience.

Can you relate?

  • Struggling to turn your vision into a story that connects?

    Your designs have the edge. Your ethics have depth. But does your messaging translate that into something just as impactful?

  • Wondering if your messaging is strong enough to inspire loyalty?

    As more brands claim to be ethical, standing out takes more than good intentions. Your story should showcase your unique vision and prove that your brand doesn’t just talk ethics—it lives them.

  • Ready to position yourself as a leader in ethical fashion?

    You don’t just want a brand—you want a movement. A story that cements your place at the forefront of fashion’s future and inspires a shift in consumerism and our relationship with clothing.

If this resonates, I got you.

Let’s craft a brand story that’s as visionary as you are.

SIGNATURE OFFER:

the brand story blueprint

Your Vision, Articulated in 4 Weeks

What’s Included:

  • Brand Audit & Discovery: Uncover your unique story and positioning.

  • Up to Five Messaging Pillars: Your core brand stories, written in your voice.

  • Taglines & Brand Statements: Memorable phrases that set you apart.

  • Finalized Webpage Copy: Story-driven content for the page of your choice.

  • Brand Story Blueprint: The foundation for all your future messaging.

What People Are Saying

“After two unsuccessful attempts with other copywriters, the third time was definitely the charm. Kristin has a unique ability to capture a brand’s vision, tone, and message—articulating them clearly and cohesively. She consistently went the extra mile to ensure we were aligned every step of the way. I couldn’t have chosen a better partner to help capture the heart of my brand!”

— Adura ogunleye, founder & designer of alako

“My secret love for words makes me especially excited when I see real talent. Kristin quickly absorbed all the ideas thrown into the air and elegantly transformed them into sentences and paragraphs that created memorable stories.”

— Jussara Lee, CFDA Member, Founder & Designer

Why you might like working with me

Fashion Design Expertise & Shared Perspective
As a designer myself, I understand the creative POV of designers and founders. With a BFA in Women’s RTW from Parsons—and a body-adaptable collection recognized by Saks Fifth Avenue—I have a deep understanding of the craft, allowing me to communicate your vision with umph.

Champion of Independent Brands
Independent and emerging brands are the future of fashion, driving innovation and creating a better world. I’m passionate about helping these brands tell stories that resonate, inspire, and position them as changemakers in the ethical fashion space.

Multi-faceted Industry Experience
With design experience at fashion houses like Maiyet, Proenza Schouler, Coach, and Lemlem—along with leading communications for a global nonprofit—I sit at the intersection of fashion, social impact, and missional brand storytelling.

Creative Storytelling With Strategy
I merge creativity and strategy to craft messaging that is expressive, cohesive, and impactful. From refining your brand voice to writing compelling product descriptions, I ensure your messaging deeply connects with your audience and amplifies your work.

hear more…

My non-linear career journey—merging my passions for fashion and social impact—and how I developed the E.T.H.I.C.S. Framework, as featured on the Co-Lab Career Stories podcast.

FREE DOWNLOAD

The Greenwashing gut check

A self-audit to help you replace vague sustainability claims with a bold, authentic brand voice.

ARE YOU READY TO ELEVATE YOUR BRAND STORYTELLING?

FILL OUT THE FORM AND I’LL TAKE IT FROM THERE!