E-Commerce + Product Copy
Jussara Lee
Jussara Lee is a devoutly eco-conscious luxury brand that prioritizes custom-tailored clothing and offers an upcycling service, "Hand Me Up," to reduce waste and overproduction in the fashion industry. During the inception of "Hand Me Up," I was brought on to write webpage copy that clearly articulated the founder’s vision and clarified the upcycling and mending services for potential customers. The language was also repurposed for event and social media promotion.
Kristin Bruce | Lookbook + Linesheet Copy
Concept-driven lookbook and line sheet copy for my luxury, body-adaptable graduate collection at Parsons the New School for Design.
