ALL SERVICES ROOTED IN :

THE E.T.H.I.C.S. FRAMEWORK

At the heart of each service is my E.T.H.I.C.S. Framework, a storytelling approach developed after a decade of studying the ethical fashion market. These six pillars—Expressive, Transparent, Holistic, Inspirational, Cohesive, and Soulful—ensure that every narrative resonates deeply, builds trust, and inspires meaningful action from your audience.

EXPRESSIVE

Ethical practices should be your baseline, not the entire story. I’ll craft vivid descriptions—whether it’s a politically-charged design concept or Pojagi-inspired patchwork—ensuring your creative innovation takes center stage.

Achieved through an in-depth discovery call, assessents, and questionnaires that uncover your visionary DNA.

TRANSPARENT

Transparency is essential to building trust in a world weary of greenwashing. Together, we’ll deepen your brand’s integrity through clear, specific intentions and honest narratives of progress over perfection.

Achieved through “greenwashing-proof” audits to ensure your messaging builds trust and avoids superficial claims.

HOLISTIC

Ethical design goes beyond environmental impact. From partnerships with nonprofits to sourcing vintage fabrics to supporting marginalized communities, I’ll craft messaging that is as unique and impactful as your brand.

Achieved through an ethical business practice audit that highlights your comprehensive business model so we can avoid cookie-cutter messaging.

INSPIRATIONAL

Ethical storytelling doesn’t virtue signal—it calls people higher. I’ll create inclusive messaging that meets your audience where they are, inviting them to join an ethical fashion movement shaped by individuals, not just brands.

Achieved through an audience and competitive analysis, combined with the framework’s other elements to craft targeted messaging.

COHESIVE

Articulating your story authentically across channels can be challenging. I’ll craft a distinct tone of voice that cuts through the noise and ensures your message is memorable and impactful.

Achieved through brand archetyping and personality assessments that define your tone of voice and messaging frameworks.

SOULFUL

Soulful storytelling breathes life into your brand, weaving in the joy of creation, the spirit of community, and the heartbeat of purpose. Together, we’ll craft stories your audience feels as deeply as you do.

Achieved through brand story excavation prompts that uncover the heart, soul, and spirit of your vision and products.