SIGNATURE OFFER

THE BRAND STORY BLUEPRINT

A 4-week service to craft brand messaging that resonates, builds trust and inspires action.

YOUR VISION, CLEARLY ARTICULATED

$3,000 FLAT RATE INVESTMENT

Most independent brands struggle for years to articulate their story. In just four weeks, I’ll craft the messaging you need to attract loyal customers and stand out in a saturated market. Through a collaborative discovery process and my E.T.H.I.C.S. Framework, I’ll shape your brand narrative—uncovering the PEOPLE you impact, the PRODUCTS you create, and the PURPOSE that drives you.

Why the Brand Story Blueprint?

We are witnessing an exciting evolution in the ethical fashion movement, with more brands innovating and creating with intention than ever before. But ethics alone are no longer enough to set you apart. To rise above the noise, purpose-driven fashion brands need messaging that stands out, builds trust, and positions them as leaders in the progressive fashion space.

That’s where the Brand Story Blueprint comes in. Through a collaborative four-week process rooted in the E.T.H.I.C.S. Framework, I’ll uncover the soul of your brand and craft a narrative that is expressive, transparent, holistic, inspirational, cohesive, and soulful—designed to deeply resonate with your audience. Whether you’re an emerging designer redefining fashion’s future or an established label pivoting toward sustainability, this service provides the foundation to connect authentically with your audience and confidently express your brand voice.

LET’S FACE IT.

SUSTAINING An ETHICAL, luxury FASHION BRAND IS not for the weak.

High costs, razor-thin margins, and fierce competition can make it feel like you’re constantly swimming upstream.

But here’s the truth: weak storytelling and muddled messaging are often the quiet culprits holding your marketing back.

Let me make that part easier.

WHAT YOU’LL GET

Step 1: BRAND STORY discovery

Through an in-depth discovery session, tailored audits, story excavation prompts, and brand archetype assessments—all rooted in the E.T.H.I.C.S. Framework—we’ll uncover the soul of your brand and align your messaging with your values and audience.

    • Brand Discovery Session & Questionnaire: A deep-dive exploration of your brand’s mission, values, and creative identity to capture its essence and express it through writing.

    • Story Excavation Journal Prompt Guide: Thoughtfully crafted prompts to help founders unearth authentic stories and unique anecdotes that add depth to their brand narrative.

    • Business Practice Audit: Identifies strengths and growth areas to ensure your ethical practices align with messaging that is both transparent and holistic.

    • Messaging 'Greenwashing’ Audit: Helps you avoid greenwashing while clearly showcasing your brand’s genuine impact.

    • Target Persona Analysis: Defines your audience and uncovers their thoughts, behaviors, and needs to foster authentic connections.

    • Competitive Positioning Analysis: Identifies your brand’s unique place in the ethical fashion landscape.

    • Brand Archetype & Personality Assessment: Defines your brand’s voice and personality to ensure distinct, cohesive messaging.

Step 2: A BRAND STORY BLUEPRINt

Whether you need a messaging blueprint for your entire brand or a specific project or initiative, this document serves as your North Star for future messaging. It ensures your story remains cohesive and impactful across all marketing and PR channels.

    • Vision & Mission Statements: Clearly defines the purpose, heart, and soul driving your brand.

    • Tagline Suggestions: Short, memorable phrases that encapsulate your brand’s essence.

    • Core Values (Optional): Establishes the principles your brand stands for.

    • Brand Story Framework: Includes up to 5 written blurbs for your brand summary, founder’s story, design approach, and sustainability ethos, etc – these stories are customizable to your current storytelling needs.

    • Audience Insights: Defined target audience and empathy mapping to understand their thoughts, needs, and behaviors for authentic connection.

    • Unique Value Proposition: Highlight what sets you apart, informed by a competitor positioning analysis.

    • Tone of Voice Guidelines: Establishes a unique verbal identity through archetype and personality assessments, with clear guidelines for consistent communication.

Step 3: Finalized webpage copy

I’ll weave your creative DNA, vision, and values into compelling messaging for a webpage of your choice. Whether it’s a refreshed About page or a new philanthropic venture, you’ll walk away with publish-ready content designed to resonate deeply with your audience.

  • I’ll weave your creative DNA, vision, and values into compelling messaging for a webpage of your choice. Whether it’s a refreshed About page or a new philanthropic venture, you’ll walk away with publish-ready content designed to resonate deeply with your audience.

  • Comprehensive Content Edits: Refines your messaging to align seamlessly with your brand vision and deeply resonate with your audience.

    Fine-Tuning Edits: Final proofreading and adjustments to ensure the copy is polished, error-free, and ready to publish.

When should you invest in the blueprint?

This process helps startup brands build messaging for their first launch, supports established brands in creating a cohesive brand voice, or serves as a strategic solution for launching your latest sustainability initiative. The service remains the same, with storytelling fully tailored to your needs.

Who Is The Blueprint For?

This is for bold fashion innovators who are ready to:

  1. Establish Strong Messaging: You’re already innovating in design and business—now let’s refine your brand story to align with your vision and take the stress out of messaging.

  2. Build Emotional Connections: Your brand isn’t just about clothing—it’s about purpose. This blueprint helps your audience experience your impact and connect with your vision.

  3. Stand Out Authentically: In a competitive market, we’ll craft messaging as unique as your designs, amplifying your marketing, PR, and social media presence.

“Whether trying to make sense of my many ephemeral ideas, describing a new business model, or brainstorming how to make the world a better place; Kristin quickly reflected on the potential of all that was thrown in the air and elegantly transformed them into memorable stories.”

-JUSSARA LEE, DESIGNER, FOUNDER, AND CFDA MEMBER

WANT A BEHIND-THE-SCENES LOOK AT WORKING WITH ME?

  • From the moment we start, I guide you through a deep dive into your brand’s essence—its mission, values, and the stories that make it unique. Through a mix of strategic assessments and story excavation prompts, we’ll uncover the soul of your brand and refine how it speaks to the world. You’ll gain clarity on your audience, your market position, and how to communicate with impact—without falling into greenwashing or virtue signaling. The result? A voice that feels true to you and messaging that connects effortlessly with the right people.

  • I’ll craft the narrative that brings your brand to life. You’ll receive a Brand Story Blueprint and messaging frameworks with up to five written blurbs. These can include your brand summary, founder’s story, design approach, sustainability ethos, and more—customized to fit your current storytelling needs. Before drafting begins, you’ll have the opportunity to review a detailed story outline, ensuring everything feels aligned. Then, we refine and shape your core messages into a story that truly resonates.

    • Your brand story is a collaborative process, and your input is key. After reviewing the first draft, you'll have the opportunity to refine and clarify your messaging. We’ll then connect for a brand story alignment call—a thoughtful session to discuss feedback and ensure everything resonates with your brand voice. With your insights, revisions begin. I fine-tune your brand story until it feels fully aligned and ready to share with the world.

  • As we near the finish line, you’ll have one last opportunity to review and refine your brand story. From there, I edit and proofread to ensure all brand copy is error-free and fine-tuned for clarity, cohesion, and impact. Once finalized, you’ll receive your finalized Brand Story Blueprint, which contains your messaging frameworks, stories, and tone of voice insights. The final messaging is architected to seamlessly integrate across your website, marketing, PR, and social media. With your brand story fully realized, you’ll be ready to share it with the world.

a formal introduction:

I’M KRISTIN!

As a writer-designer combo, I understand your visionary perspective. I’ll craft authentic brand messaging that deeply connects with your target audience.

ALL SERVICES ROOTED IN :

At the heart of each service is my E.T.H.I.C.S. Framework, a storytelling approach developed after a decade of studying the ethical fashion market. These six pillars—Expressive, Transparent, Holistic, Inspirational, Cohesive, and Soulful—ensure that every narrative resonates deeply, builds trust, and inspires meaningful action from your audience.

THE E.T.H.I.C.S. FRAMEWORK

recap of Your Brand Story Blueprint:

intro Discovery Call

A 60-minute deep-dive session where we uncover the essence of your brand—your vision, products, values, audience, and industry positioning.

A Brand Story Blueprint

Your North Star for brand messaging—a strategic document capturing your vision, mission, messaging pillars, and core brand stories. This document ensures a cohesive, compelling brand narrative across all platforms.

Two Rounds of Edits

The first round focuses on big-picture alignment and strategic refinements, while the second ensures final fine-tuning and proofreading—so every word is polished and ready to publish.

Ready-to-Publish Webpage Copy

Whether it’s your About page, Sustainability Commitments, or Founder’s Story, I’ll craft SEO-friendly, story-driven content that deeply resonates with your audience.

Brand Story Peace of Mind

Walk away with emboldened clarity and authority in how you talk about your brand—whether in the press, pitches, or daily conversations. With a cohesive brand story, marketing and PR becomes more seamless and impactful, making it easier to attract the right opportunities.

faqs

  • The Brand Story Blueprint is a 4-week process offered on a first-come, first-served basis. If your project is time-sensitive, book early! Your final copy will be delivered by the end of Week 4.

  • While I handle the heavy lifting, this is a collaborative, high-touch process. To stay on schedule, I’ll need prompt responses to discovery questionnaires, audits, and story prompts—but I promise, it’ll be fun! Your engagement ensures a final product that truly reflects your brand’s story.

  • Yes! I also write blog articles, newsletters, thought leadership pieces, impact reports, product descriptions, and more. If you need something beyond the Blueprint, fill out the project request form, and I’ll share my full-service menu and create a custom proposal.

  • Yes! A 50% deposit secures your spot, with the remaining 50% due upon delivery of the final copy.

Ready to elevate your storytelling?

Schedule a free discovery call with me today!